In Q4, Global Communications set out to accelerate our Purpose narrative with a sharp focus on Nike’s work to protect the planet. The objective was to position Nike as a values-led company and to deepen employee, consumer and key stakeholders’ understanding of Nike’s work to create a better future for sport. 

To build energy in the lead-up to Earth Day, we created programming throughout April to drive integrated storytelling across communications platforms, enhancing the way we engage with key audiences.

To establish our narrative on Nike’s unique ability to innovate and scale sustainable solutions across our entire portfolio, we created a digital storytelling hub. 

Nike.Gallery/Planet is a self-guided experience serving internal and external stakeholders. It builds on Nike’s Impact Report and 2025 Targets with a focus on key SU21 products and experiences. The platform allowed us to tell an engaging, timely story with the opportunity for media and stakeholders to go deeper by linking out to our larger communications ecosystem (purpose.com, Nike.com, Nike News). Our key narrative themes are brought to life through a multitude of proof points – curated for maximum relevance across Geos and Cities – leveraging simplified language and visuals. 

The digital experience laid the foundation for our key messages and started a conversation with key media stakeholders and opinion leaders. 

Emphasis was put on the employee experience, with a focus on creating ongoing programming to inspire all teammates. This programming received some of the highest rates of exceptional feedback to-date.